TODO(shuto) — one line, once the shape of this one is settled.
- Client
- Travelpro
- Year
- 2026
- Role
- TODO(shuto)
TODO(shuto) — CONTEXT. What the identity was before, and what was wrong with it that made a rebrand worth doing.
TODO(shuto) — DECISION. The direction you set, and what you rejected to get there. This is the origination evidence the other two case studies can't provide, so it is the reason this project is on the site.
TODO(shuto) — WORK. Before and after. The old identity is already public, so this visual control costs you no permission from anyone.
TODO(shuto) — OUTCOME. Adoption rather than ad metrics: what it shipped across, and that the guidelines are what the team works from now. That is a legitimate outcome and it needs no export.