Paid social and marketplace creative for Travelpro's DTC and Amazon channels.
- Client
- Travelpro
- Year
- 2026
- Role
- TODO(shuto)
TODO(shuto) — CONTEXT. The brief, and more importantly the constraint: the budget, the timeline, the brand rule you had to work inside, or the stakeholder who wanted something else.
TODO(shuto) — DECISION. What you chose, and why. Most portfolios skip this beat and it is the one that gets you hired.
TODO(shuto) — WORK. One campaign in full depth, then the others underneath grouped by design decision rather than by campaign. "Product-on-colour beat lifestyle across eleven assets" is a claim about your judgement; "here are three campaigns" is a claim about your employment.
TODO(shuto) — OUTCOME. Your creative against the ad it replaced, same audience, same window. Add a metrics block here once the pull is done — METRICS.md section 10 has the worked example, and section 4 has the volume floors to check first.