An internal system for producing campaign assets at every size the channels needed.
- Client
- Travelpro
- Year
- 2026
- Role
- TODO(shuto)
TODO(shuto) — CONTEXT. What was breaking before this existed: who resized assets, how long one campaign's worth took, and what that cost the team.
TODO(shuto) — DECISION. The art direction problem underneath the tool — what stays fixed and what moves when an asset changes shape. Where the logo sits at 1:1 versus 9:16, what gets cropped, what's protected. This is the beat that makes this a design case study rather than an ops one, so give it the most room.
TODO(shuto) — WORK. One master asset beside the wall of every size it generated. That single image explains this project faster than any paragraph can.
TODO(shuto) — OUTCOME. The time back, and what the team did with it. There is no ad data here, so the quote block is carrying the weight an export normally would — find the message where someone said it changed their week, while you still have access to the account it's in.