Old Florida is a gourmet foods brands that primarily sells chips and dip.
They have a pretty old fashioned method of making and packaging their products to stay true to their traditions and conventions.
The approach I went for was to design something similar to what the popular competitors have, making the letters more bold and eye-catching and making the palm tree icon more iconic for the brand.
The palm tree is coming out of the “O” and the stem is shaped into a tortilla chip which was their primary product before they expanded their brand.
